Research & Publication

Research:


After switching to academic discipline from corporate sector, I tried to do research on some areas which I found interesting while I was teaching the following units at different universities in Bangladesh.

Consumer Behaviour: Customers’ Attitude, Perception and Intention
Services Marketing: Banking Industry of Bangladesh
Social Marketing: Awareness Campaign

After these initial attempts during my formative years of teaching, I have focused to pursue my higher education in marketing discipline and currently doing “Master of Marketing” at Monash Business School, Monash University where I have explored newer areas and topics to do my further study on. As an academic, since I haveto pursue a PhD degree, I have narrowed down my research choices than before and focused on specific discipline especially social marketing. At present, I am doing research on social marketing and its uses as a promotional tool for making changes in the society.

Research Focus:

My area of interest is in social marketing where I want to work for the members of my community to influence their behaviour for promoting good initiatives and discouraging bad practices which in turn will improve their quality of life in a social environment. Currently, I am doing research on how social marketing can be used as an effective quitting tool against smoking amongst the adult smokers of Dhaka, Bangladesh.

Publications:


  1. Social Marketing: A Tool to Promote Anti-Smoking Awareness Amongst the Students: A Study on Faculty of Business Studies, University of Dhaka, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. No.19, June, 2016 (Submitted for Publication)
  2. Factors Affecting Students’ Attitude towards Social Marketing: A Study on Faculty of Business Studies, University of Dhaka, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. No.19, June, 2016 (Submitted for Publication)
  3. An Empirical Study of Factors that Influence the Extent of E-Commerce Deployment for SMEs in Bangladesh, BUP Journal 2016, Vol. 2, No. 4 (Accepted for Publication)
  4. The Impact of Political Marketing on Voting Intention: A Study on the Students of Faculty of Business Studies, University of Dhaka, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. No.18, June, 2015 (Accepted for Publication)
  5. Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh, Bangladesh Journal of MIS, Department of Management Information Systems, University of Dhaka,Vol. 6, No. 1, December, 2013 (Published in February, 2015).
  6. Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. No.15, June, 2012 (Published in November, 2014).
  7. An Emerging Method of Communication: Social Media Marketing and It’s Social and Managerial Implications” World Review of Business Research, World Business Institute, Australia,Vol. 3, No. 1, January 2013.
  8. Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image- An Empirical Analysis, International Journal of Business and Management Tomorrow, Vol. 2, No. 2, February 2012.
  9. Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever, Journal of Economics and Behavioral Studies (JEBS), International Foundation for Research & Development, UAE, Vol. 2, No. 4, April 2011.

Conference Proceedings:

  1. Social Media Marketing: An Exploratory Analysis on the Emerging Method of Communication, presented in 5th Asian Business Research Conference at BIAM Foundation, Dhaka, Bangladesh (23rd – 24th December, 2011).